GreenGent Co

Brand Manifesto

For the Gentleman Who Shows Up

We believe a gentleman is not defined by his wardrobe, wealth, or status - but by how he shows up.

Shows up for himself. For his health. For the people he loves. For the life he chooses to live with intention.

At GreenGent Co, we honour the man who carries his story with quiet strength - who has faced challenge, embraced discipline, and chosen to live refined, not rushed.

We are the brand for the man who wakes early, not to impress, but to prepare. Who lights a candle not for fragrance, but for focus. Who grooms not for vanity, but for respect - for himself and for the legacy he is building.

We believe that wellness is a ritual, not a reward. That skincare, tea, and scent are not luxuries - they’re tools of personal excellence.

We are for the over-40 man who is just getting started. The man who values quality over quantity. Substance over show. Stillness over noise.

Our products are natural. Our packaging is timeless. Our story is lived.

We exist to serve a global brotherhood of gentlemen who are reclaiming personal care, personal style, and personal purpose.

This is more than grooming. More than lifestyle. This is ritual. This is refinement. This is resilience in action.

GreenGent Co. For the Gentleman Who Shows Up.

GreenGent Co

Vision

Our Vision
To become the leading global lifestyle and rituals brand for the refined man over 40 — elevating everyday moments into intentional rituals of care, style, and wellbeing

Our Promise:

  • Only natural, skin-kind ingredients
  • Fragrance and formulation crafted with sophistication
  • Products designed for men who take pride in how they show up in the world

Our Manifesto

Mission

To empower men to live with purpose and refinement by offering natural, high-quality grooming, aromatics, wellness, and lifestyle products — inspired by real stories, rooted in British heritage, and built on the belief that true strength lies in showing up.

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SUSTAINABILITY

Our Mission

Is to empower the refined gentlemen to embrace their unique sense of style and sophistication with confidence.

We strive to provide exceptional products and experiences that inspire self-expression and elevate everyday rituals, allowing our customers to look and feel their best at every stage of life.

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Founder’s Story: Sean Rintoul

GC Gentleman's Care | Our Story

For the Gentleman Who Shows Up

GC Gentleman's Care was born from a moment that changed everything.

Ten years ago, our founder Sean Rintoul lay in a hospital bed, recovering from a life- saving kidney transplant. That moment marked not just the return of life, but the beginning of a journey toward deeper purpose, self-discipline, and a renewed appreciation for what it means to live well.

As Sean rebuilt his life, he found strength in routine and healing in ritual. Training with the GB Transplant Cycling Team, he transformed recovery into resilience and discipline into performance. But beyond the bike, Sean discovered that true wellbeing for the modern man goes beyond fitness - it’s in how we care for ourselves, how we start and end our days, and how we show up.

That’s where GC Gentleman's Care begins: with the belief that every man deserves rituals that honour his health, his style, and his story.

GC Gentleman's Care is more than a grooming brand. It is a refined lifestyle, crafted for men over 40 who value quality, character, and care. From naturally formulated skincare, beard and shaving products to hand-blended herbal teas and aromatics, every product is designed with purpose - to support your health, elevate your ritual, and express your identity.

Each collection, whether GC Gentleman's Care, GC Aromatics, GC Blends (herbal tea and organic coffee) or our soon-to-launch GC Health and Wellbeing and GC Atelier (Fashion line), reflects a commitment to heritage, natural ingredients, timeless design, and intentional living.

We are proudly British. We are proudly personal. And we exist for those who believe that showing up - in health, in style, in life - is the true mark of a gentleman.

This is a brand built on lived experience. Grounded in purpose. Inspired by legacy. And created for the gentlemen who rise with intention.

GC Gentleman's Care | For the Gentleman Who Shows Up.

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