GreenGent Co | Our Story

For the Gentleman Who Shows Up

GreenGent Co was born from a moment that changed everything.

Ten years ago, our founder Sean Rintoul lay in a hospital bed, recovering from a life - saving kidney transplant. That moment marked not just the return of life, but the beginning of a journey toward deeper purpose, self-discipline, and a renewed appreciation for what it means to live well.

As Sean rebuilt his life, he found strength in routine and healing in ritual. Training with the GB Transplant Cycling Team, he transformed recovery into resilience and discipline into performance. But beyond the bike, Sean discovered that true wellbeing for the modern man goes beyond fitness - it’s in how we care for ourselves, how we start and end our days, and how we show up.

That’s where GreenGent Co begins: with the belief that every man deserves rituals that honour his health, his style, and his story.

GreenGent Co is more than a grooming brand. It is a refined lifestyle, crafted for men over 40 who value quality, character, and care. From naturally formulated skincare, beard and shaving products to hand-blended herbal teas and aromatics, every product is designed with purpose - to support your health, elevate your ritual, and express your identity.

Each collection, whether GC Gentleman's Care, GC Aromatics, GC Blends (herbal tea and organic coffee) or our soon-to-launch GC Health and Wellbeing and GC Atelier (Fashion line), reflects a commitment to heritage, natural ingredients, timeless design, and intentional living.

We are proudly British. We are proudly personal. And we exist for those who believe that showing up - in health, in style, in life - is the true mark of a gentleman.

This is a brand built on lived experience. Grounded in purpose. Inspired by legacy. And created for the gentlemen who rise with intention.

GreenGent Co. For the Gentleman Who Shows Up.